Adidas Day One Capsule

October 13, 2016
For FW16, adidas has unveiled a brand new premium capsule: adidas Day One. In a press release, the sportswear giant said the collection “will explore, elevate, and celebrate a new facet of the adidas DNA,” and aims to transplant the brand’s expertise in performance to a lifestyle context.

The capsule is split into two categories: running and outdoors, with each executed using adidas’s key elements of “style, attitude, innovation and confidence.” Fortified everyday wear is included in the form of a camo tee, waffle crew sweater and utility jacket, while a gore parka, storm shell, utility vest, and tech zip-up will ensure you’re well covered for some urban exploration and outdoor exercise no matter the weather.