November 16, 2016
In recent years, the North East of England has become one of the more unlikely fashion hotspots, led by he rise of newcastle based retailer, END. Clothing. Since 2005 it has grown from a small, humble 'cool-guy' store to a three story emporium on one of the city's major thoroughfares as well as an online authority on men's clothing and footwear.
End.'s reputation is built upon quality and attention to detail. This is evident not just in the clothing and footwear selection but also in the meticulously curated look books, and ultra sleek retail environment, as well as a general devotion to a strong, contemporary design aesthetic.
For its adidas Consortium collaboration, END. has chosen two models: the zx 700 Boat and NMD Chukka. The execution and materials on both take inspiration from the barren terrain of Saharan Africa, the 3.5 million square miles of undulating sand dunes which sprawl across the continent.
Desert Camouflage demilitarized , the ZX 700 Boat arrives in various shades of beige. The material-mix-smooth leather and rough suede - mimics the diverse surfaces found in arid landscapes. The NMD's deep green color, as well as its geometric, honeycombed upper are references to cacti, one of the few plants capable of growing and thriving in such environments.
For its pack, END. has chosen styles to cover both and of the spectrum: The ZX 700 Boat with a more traditional aesthetic and the tech-ed out NMD Chukka as its hyper-progressive counterpart.