Without the Army, there would not be a Sneaker Politics.
The Sneaker Politics x ASICS GEL-LYTE III ‘Always Ready’ collaboration is inspired by the U.S. Army and lives as a thank you to all service members. In 1999, Sneaker Politics founder, Derek Curry joined the U.S. Army and was deployed in 2003, where he spent nine months in Iraq. He credits much of his professional success to the lessons and values he learned while serving in the military. The core design philosophy for this project stems from his unit's motto, "Toujours Prêt"—meaning, "Always Ready."
Because this project is rooted in gratitude, Sneaker Politics will be donating a portion of the profits to the Wounded Warrior Project and the Lone Survivor Foundation. Both are non-profit organizations that help veterans and active-duty service members.
Veterans and active-duty military will have the opportunity to purchase the collaboration on May 27th, with a valid military ID, at all locations.
Available in-store at all Politics locations on May 28th, 2022. A special activation and launch party will be held at the Sneaker Politics Dallas location on the release date starting at 11 AM.
Available online at 9 AM CDT on May 30th, first come, first served.
Launch party sponsored by Yuengling.