Since our first store opening in 2006, we have played a pivotal role in putting the Pelican State on the sneaker map. This month, to commemorate both the opening of our new store in New Orleans and the festivities that will take place across the city, adidas Consortium and Sneaker Politics present a Mardi Gras-inspired Gazelle Primeknit.
We open our doors during the city's busiest month. For a fortnight in February, over one million visitors will join locals to celebrate Mardi Gras: a vibrant carnival to mark the beginning of Lent.
Given that New Orleans is among the world's most colorful cities, it was guaranteed that this model was going to be bold. In 1982 the King of Carnival, leader of one of the oldest and influential Mardi Gras organization's today, declared the krewe's colors: purple for justice, green for faith, and gold for power. On the Gazelle these colors are combined to form a distinct pattern in its Primeknit upper.
Central to Mardi Gras tradition is the baking and eating of the King Cake, a large, round cake topped purple, green, gold and white frosting. Together these are the constituest colors. But the King Cake also serves as the inspiration behind the material-based decisions; the inclusion of the gum sole is not purely practical - stains are less obvoius than on white - but also a humorous nod to the dough of the brioche itself.
In our first collaboration with adidas, this is a royal shoe with a unique backstory. It pays homage to Mardi Gras' past and present, but it is also a model versatile enough to be worn in all circumstances. The Gazelle is having a real moment and this is our Primeknit version that portrays a strong degree of heritage and modern technological innovation.
Now with that said: "Laissez les bons temps rouler - let the good times roll!"
- Cream colored Primeknit upper with Mardi Gras-inspired multicolor/melange pattern
- Cream colored premium suede overlays
- Leather lining and co-branded leather insole
- Fleece-backed Primeknit tongue with co-branded suede leather label and gold colored rivet
- Three sets of laces: white, gold threaded with gold tips, Mardi Gras multicolor with "Mardi Gras" branded tips
- Gum outsole
Item: Adidas Consortium x Sneaker Politics Gazelle PK
Men US Sizes 4-14