Until recently, the sneaker game remained a largely male preserve, but year on year we have witnessed gradual change with more sneaker stores and websites created specifically for women. Over time, tastes have changed too. No longer is there simply demand for white tennis shoes with pink or light blue accents. Sneakers are not ‘just’ accessories anymore, but have become a staple in many women’s wardrobes.
This change is not specific to our industry, it reflects a wider movement in the overcoming of stereotypical gender norms. The colors green, purple and off-white are a subtle reference to one of the earliest women’s organizations founded in the 1903. This British movement proved instrumental in helping women gain the right to vote, and paved the way for generations of feminists around the world to follow. These three rich colors were the initial building block for the pack. While the single-tone uppers are bold but elegant, the translucent gum soles are tough and work hard for the wearer.
Each of the associate parties fully encapsulates what we seek to convey with the Deep Hue Samba Pack. The contemporary expression of powerful, multi-cultural femininity.
Item: WMNS Adidas Samba "Deep Hue"
Style Number: BY2832
Sizing: US Womens
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