HAILEE DYER FOR ADIDAS ORIGINALS
May 04, 2024
In 1984, New Orleans hosted the last ever World Fair Exposition, the only year a fair mascot was introduced. For our take on the Equipment Prototype we looked to the fair’s iconic mascot – Seymore D. Fair. The large white pelican welcomed visitors from all over the world in his famous blue suit. We are honored to work with Adidas and breath life back into Seymore.
Seymore’s Foundation is a non-profit organization dedicated to supporting learning institutions, health organizations, law enforcement, and communities in their efforts to educate and protect the preadolescent student population from the dangers of alcohol, tobacco, and drug use. Seymore’s Foundation develops drug education curriculum and activity-based prevention solutions that target kindergarten through the 6th-grade. Beginning 2022, Team Seymore’s goal is to introduce annual drug prevention education to every Elementary and Middle school student. Politics is proud to work with Seymore’s Foundation and support their efforts in all of their hard work. A portion of the proceeds from our release will be donated to Seymore's Foundation.
The Adidas x Politics Equipment Prototype 'World's Fair' releases Saturday, October 9th at 11AM CDT in-store at all Politics locations. Join us at our New Orleans Decatur location for a special release party commemorating our collaboration with Adidas.
