A DAY WITH NEW BALANCE & POLITICS
November 26, 2024
In 1984, Nike took a risk on a talented kid on the Chicago Bulls; the return was only the most successful line of signature sneakers ever conceived. With over 35 years of experience, the technology and production power of Nike, and the namesake of the greatest basketball player to ever live, Jordan Brand sneakers set the bar for performance basketball shoes and lifestyle sneakers alike and shows no signs of slowing down.
In 1984, Nike took a risk on a talented kid on the Chicago Bulls; the return was only the most successful line of signature sneakers ever conceived. With over 35 years of experience, the technology and production power of Nike, and the namesake of the greatest basketball player to ever live, Jordan Brand sneakers set the bar for performance basketball shoes and lifestyle sneakers alike and shows no signs of slowing down.