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We had the honor of hosting NCAA Woman's Final Four Weekend in partnership with Nike at our Dallas Storefront. The weekend was full of excitement as we celebrated the Final Four Women's Basketball Tournament as well as various impactful women is our community. We started the long weekend on Thursday with IM.HER, a women led panel featuring influential women in the DFW area. Then Friday, we began our Nike Customization Station open to all customers; and Saturday we ended the amazing weekend with an in-store book signing by the legendary Kate Fagan for the release of her new publication "Hoop Muses".


As part of our Women's Final Four activation in partnership with Nike, we had a group of influential women in the DFW area speak at our Dallas Store Location for IM.HER: A female-led panel about women in male-dominated industries. Politics' very own Kryssi Conly (@laughsnsmiles) and Radio personality & multimedia journalist Jazzi Black (@jazziblack) lead the night featuring panelists Channing Beumer (@callherchanlo): founder of CNKDaily, Abbi Schuler (@abbischuler): Director of Field Marketing at Yuengling, KAYWHIT (@kaywht): Memphis recording artist, and Sarah Carlock (@amor.y.queso): founder of Amor Y Queso. ⁠

The panel began at 7 PM on Wednesday, 3/29, at our Dallas Store Location. RSVP was required and this event filled up quickly. Big thank you to Nike for providing exclusive journals to all women in attendance. We enjoyed hearing the encouraging journeys of the panelist's and had a great time sharing our space with the beautiful women of our community.

Nike Customization Station

On Friday and Saturday of this eventful weekend we hosted the second phase of our Final Four Weekend at our Dallas Store Location. We hosted a Nike Customization Station open to any and all during store hours 03/31 & 04/01. A purchase of any kind in our store granted you access to a shoe, clothing, or accessory of your choice for customers to fully customize with paint, markers and exclusive designs created collectively by Nike and Politics to print on clothing and accessories. We’d like to thank everyone who came and participated in the Nike Customization Station at our Dallas location during the NCAA Women’s Final Four Weekend Nike pop-up.


We ended our NCAA Women's Final Four Weekend with a bang. On Saturday evening we hosted sports commentator and author Kate Fagan ( @katefagan3 ) in store at our Dallas Location for an exclusive book signing for her latest publication "Hoop Muses", an homage to the history of women's basketball.⁠ The city showed up and showed out for this incredible book signing experience highlighting women in basketball from all walks of life. Big Thank You to Kate Fagan, Nike and the NCAA for partnering with us to bring this incredible series of events to our Dallas Storefront.