POLITICS FOR ADIDAS ADIZERO ARUKU
October 02, 2024
In 1984, New Orleans hosted the last ever World Fair Exposition, the only year a fair mascot was introduced. For our take on the Equipment Prototype we looked to the fair’s iconic mascot – Seymore D. Fair. The large white pelican welcomed visitors from all over the world in his famous blue suit. We are honored to work with Adidas and breath life back into Seymore.In addition to the our sneaker collaboration with Adidas, we wanted to make this release special with an apparel collection commemorating the 1984 New Orleans World's Fair and Seymore D. Fair.