HIDDEN.NY X ASICS GEL

NYC

04. 12. 2024
HIDDEN REWORKS THE GEL-NYC™️ SNEAKER WITH THEIR DIGITAL MINIMALIST AESTHETIC. THE SHOE’S UPPER CONSTRUCTION IMPLEMENTS A LIGHT GREY BASE THAT’S OFFSET WITH REFLECTIVE DETAILS AND HIDDEN’S ELECTRIC GREEN HUES FOR CONTRAST. VARIOUS ELEMENTS THROUGHOUT THE UPPER REFERENCE THE DESIGN LANGUAGE OF A DESIGNER’S REPERTOIRE OF DIGITAL TOOLS.
THESE FEATURES ARE MEANT TO DECONSTRUCT THE BOUNDARY BETWEEN REALITY AND ON-SCREEN VISUALS. THE MIDSOLE CONTRASTS THE UPPER'S RETRO INFLUENCES BY USING THE GEL-CUMULUS™️ 16 SHOE'S TOOLING SYSTEM. THROUGH A COMBINATION OF LIGHTWEIGHT FOAMS AND GEL™️ TECHNOLOGY INSERTS, THIS MIDSOLE FORMATION HELPS CREATE ADVANCED UNDERFOOT COMFORT.
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