POLITICS FOR ADIDAS ADIZERO ARUKU
October 02, 2024
From humble beginnings as an offshoot boutique in Los Angeles, 424 (formerly known as FourTwoFour), has developed a cult following and seen major success thanks to their masterful use of slogans, graphic prints and vivid colors that elevate every day looks. Taking inspiration from music, fashion, and art to fuel their pieces, 424 has found themselves on the cutting edge of streetwear with their ability to make the creation of unique, desirable, ready-to-wear pieces look effortless.