November 13, 2023
In 2020, Brand About Nothing (BAN) was born from the creative vision of Eric Cooper, a proud New York native. Fueled by Cooper's deep love for art and fashion, BAN confidently directs its focus towards the vibrant landscape of youth culture. The brand takes inspiration from the innate nonchalance of young minds when it comes to societal regulations and conventions. This indifference acts as a potent force, enabling people to liberate themselves from the constraints of societal norms.