POLITICS FOR ADIDAS ADIZERO ARUKU
October 02, 2024
In 2002, while sailing the Caribbean, founders Scott Seamans, Lyndon Hanson, and George Boedecker Jr. stumbled upon a revolutionary material called Croslite. Inspired by their discovery, they created a boat shoe that would later become known as Crocs, renowned as one of the world's most comfortable footwear options. These iconic shoes feature the unmistakable crocodile logo, Duke, and boast a distinctive EVA molded silhouette. Crocs' philosophy centers on the belief that comfort is the key to happiness. They are continually innovating, seeking new comfort technologies, all while infusing simplicity and optimism into every design.