COMPLEX SNEAKER SHOPPING WITH BEN AFFLECK, MATT DAMON, AND CHRIS TUCKER
March 27, 2023
French footwear line Hoka was founded in 2009 by co-founders Jean-Luc Diard and Nicolas Mermoud who established their brand to inspire movement and tell the unique stories of athletes everywhere who find joy in getting active. Hoka's bottom line when it comes to the creation of their footwear has always been advanced engineering and each of their shoes is meticulously crafted to give its wearer a smooth, soft and efficient ride on the streets or the trails. The oversized midsole has always been a calling card for Hoka footwear, but they are steadily gaining notoriety for their continuous ability to problem-solve and assure their shoes can fit the needs of a wide variety of users, no matter the size or shape of their feet.