Up Close: Asics Gel-K1011 'Live Oak'
October 15, 2025
Founded in 2003 by singer Pharrell Williams and Bathing Ape designer Nigo, Billionaire Boys Club is an amalgamation of fashion and pop-culture powerhouses. A subsidiary of Billionaire Boys Club, ICECREAM is known for their vibrant colors, bold designs, and signature Icecream logo on nearly every piece in their collections.