November 13, 2023
Just Don is named after its founder and Chicago icon Don C, a designer and executive at G.O.O.D. MUSIC. With a mission to blend sports, pop-culture, music, and art into his fashion brand, Don C ended up reinventing the luxury sportswear industry. Known primarily for their iconic hats and shorts, Just Don has especially made waves with perfectly executed retro looks that serve as reminders of sports greatness from decades past.