thisisneverthat

Established in 2009 by Cho Nadan, Choi Jonkyu, and Park Inwook, thisisneverthat is a Korean streetwear brand that has expanded beyond its home of Seoul and arrived in the United States. Thisisneverthat's text-heavy approach to streetwear has gained a cult following across the world and has even been described as being South Korea's answer to Supreme. Thisisnever that is truly one of the leaders in the development of Asian brands' influence across the rest of the globe.