For the first time ever, MLS All-Star Weekend made its way to Austin, Texas bringing with it an electrifying mix of top soccer talent from across the country and fans from all around the world. The city came alive as athletes, celebrities, and supporters gathered to celebrate the game. We had the privilege of being part of the stacked week of events through a special collaboration with Trill Burgers and Major League Soccer. Together, we hosted a pop-up that featured exclusive merch and one-of-a-kind burgers, drawing a crowd that matched the high energy of the weekend.

Our three-way partnership came to life through a limited clothing capsule, released exclusively at our Austin storefront for this special one day event. Outside, the Trill Burgers food truck was posted up, serving their signature burgers while we offered free hat customizations. Inside, fans were treated to a special appearance by Austin FC midfielder Daniel Pereira, who stopped by to sign autographs, hang out with the crew, and connect with the community. He took time to chat, take photos, and soak in the energy of the day, making the event even more memorable for everyone who pulled up.

We had an incredible time connecting with our Austin, Texas community and truly appreciated the energy and support throughout the event. We’re already looking forward to our next activation in the Texas capital—stay tuned for what’s coming next.