JOB OPPORTUNITIES

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in the Dallas-Fort Worth Metroplex. As a member of the E-commerce team, the Digital Marketing Specialist will play an integral role in driving customer acquisition and retention through targeted email/sms/app marketing from development to execution. The ideal candidate will develop a strong understanding of our customer base and highlight accomplishments in achieving business outcomes through email/sms/app marketing efforts.

Job Responsibilities

• Develop and execute comprehensive strategies aligned with business goals and target audience.

• Segment and target audiences effectively to enhance campaign efficiency.

• Manage and grow subscriber lists through various channels, such as website sign-ups, social media, events, and more.

• Clean and segment lists regularly to maintain engagement and deliverability rates.

• Conduct research to improve campaigns, identify industry trends, and competitor activities.

• Conduct A/B testing and use results for optimization.

• Create compelling and relevant content for campaigns.

• Create unique visuals for campaigns through Adobe Photoshop.

• Implement email/sms marketing automation workflows to nurture leads and guide them through the customer journey.

• Use analytics tools to identify trends, insights, and opportunities for improvement.

• Analyze and set key performance indicators (KPIs).

• Provide regular reports to upper management.

• Collaborate with other teams to ensure cohesive messaging and branding.

• Ensure all email/sms campaigns comply with platform policies, regulations, and industry standards.

• Stay up-to-date on platform changes, features, trends, technologies and best practices to maximize campaign effectiveness.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and maybe amended at any time at the sole discretion of the employer.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.

• 1-2 years relevant experience in the Digital Marketing field.

• Experience in data analysis and reporting.

• Familiarity with Klaviyo, Attentive, or other related email/sms marketing platforms.

• Strong copywriting skills.

• Ability to work in a fast-paced environment and manage multiple tasks at once.

• Experience with Adobe Photoshop is a plus.

• Relevant certifications is a plus.

• Knowledge in the fashion or sneaker industry is a plus but not required.

Benefits:

• 401(k) matching

• Dental insurance

• Employee discount

• Flexible schedule

• Health insurance

• Life insurance

• Paid time off

• Vision insurance

• Work from home

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year