Rhude

Founded in 2015 by Rhuigi Villaseñor, Rhude is an LA-based brand that blends high-end fashion with streetwear culture. Without formal training, Villaseñor’s knowledge of garment construction came from his mother, while his designs draw inspiration from his LA upbringing and American iconography. With cosigns from celebrities like Kendrick Lamar and athletes like Jordan Clarkson, Rhude has cemented itself as a leader in ‘New American Luxury.’⁠