Casio

In 1983, Kikuo Ibe had a revolutionary vision sparked by an unfortunate incident - breaking his father's pocket watch. This sparked the birth of G-Shock watches. The very first G-Shock embodied the triple 10 philosophy: 10-bar water resistance, a minimum 10-year battery life, and the ability to survive a 10-meter drop. Initially designed for sports and the military, G-Shock has evolved into a global fashion icon, blending military and streetwear influences.