NIKE TEAMS UP WITH YACHTY’S CONCRETE BOYS LABEL TO REINVENT THE CLASSIC AIR FORCE 1. INSPIRED BY THE HIP-HOP AF1S OF THE 2000S, THE DESIGN FEATURES A PREMIUM WHITE LEATHER UPPER WITH NAVY ACCENTS ON THE TREAD AND LINING. CONCRETE BOYS BRANDING IS SHOWCASED ON THE BOX AND HEEL, WHILE YACHTY’S ICONIC “IT’S US” PHRASE APPEARS ON THE CO-BRANDED TONGUE TABS AND BOLD PHOTO BLUE INSOLES. A CLEAN, NOSTALGIC TWIST ON A SNEAKER LEGEND WITH LIL YACHTY’S TOUCH.
MICHEAL SHELLIS FOR DICKIES
December 13, 2024
