The release of the Jordan Trunner 'Magic Hour' and 'Lakeside' bring a fresh wave of energy, blending Jordan Brand heritage with a lifestyle-first approach. Each pair tells its own story – the 'Magic Hour' channels cool blues, light pinks and greys inspired by calm waters and city escapes while the 'Lakeside' pulling from warm, golden tones that nod to the fleeting beauty of sunset. Fans are creating a buzz that matches the sneakers’ striking aesthetics. The drop wasn’t just about new shoes hitting shelves – it was a moment that celebrated the culture of a beginning and highlighted the community and evolution of the Jordan Brand. Both pairs now stand as essentials for those who move seamlessly between performance and everyday style.

Ville Platte's own Merix Alexander has carved out a lane in sports photography-shooting NBA stars, athletes, and pushing his own brand on the road. With a schedule that never slows down, comfort is non-negotiable. The Jordan Trunner O/S keeps him moving through the long days.

Born in Austin, shaped in Oakland, Salihah Saadiq-better known as Slim-has built her name as a visionary photographer, event producer, and vinyl DJ, with work landing in Rolling Stone and beyond. Whether she's behind the lens or behind the booth, her focus is on creating space for her community while pushing culture forward. Long days on her feet call for comfort, and the Jordan Trunner O/S delivers.