For Spring/Summer 2018, adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. The resulting apparel leverage a breakthrough technique to create one-of-a-kind pieces that are powder-dyed in a swirl of pastel tones. The footwear take inspiration from this technique with a premium sublimated print. A riot of color, the collection highlights the playful spirit and soulfulness of the adidas Originals by Pharrell Williams collaboration, now in its fourth year. It also represents a continuation of the Hu journey, reflecting Pharrell’s founding vision of energy, color, and spirituality as a unifying force between peoples.
