The Rich Paul x New Balance 2010 marks a pivotal moment for both the silhouette and the brand’s evolving cultural footprint. Built on New Balance’s ABZORB tooling, the 2010 blends early 2000s performance DNA with a lifestyle-first approach. Premium materials and layered construction give the model depth without sacrificing wearability. This collaboration reflects Rich Paul’s rise and New Balance’s continued push beyond traditional lanes.