As part of the “TOMO” initiative—named after the Japanese word for “friend”—seven leading retailers were brought together in Boston by ASICS to reimagine a classic retro runner. This collaborative project shifts the spotlight from solo expression to shared creativity, with Politics, Extra Butter, Feature, Concepts, The Whitaker Grp, Lapstone & Hammer, and Somewhere each contributing to a unified design vision.
Behind the Design: Politics x Adidas 'Red Snapper'
November 13, 2025
