Make It Ours is at once a remarkable biography of a singular creative force and a powerful meditation on fashion and race, taste and exclusivity, genius and luxury. With access to Virgil Abloh’s family, friends, collaborators, and contemporaries, and featuring a cast of fascinating characters ranging from visionary Black designers like Ozwald Boateng to Abloh’s mercurial but critical employer and mentor Kanye West, Robin Givhan weaves a spellbinding tale of a young man’s rise amid a cultural moment that would upend a century’s worth of ideas about luxury and taste.