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AMBUSH®︎, the Tokyo based label co-founded by its creative director YOON, partners with NIKE and the National Basketball Association (NBA), to design a 90’s inspired, basketball apparel capsule collection complemented by a new take on the iconic NIKE DUNK.
With this partnership, YOON, the first female designer to partner with Nike and NBA, delivers an energetic attitude, signature AMBUSH® detailing and fresh styling to female basketball fans.
“The project began with a conversation about making women feel proud to represent their favorite teams. We were considering how to balance the culture of the sport without losing style. I thought of all these amazing and strong female characters from the ‘90s who would come out in men’s clothes and I wanted to see how we could carry that attitude but bring in more feminine forms” ―YOON, AMBUSH®︎ Creative Director
Drawing on her multi-dimensional, multi-disciplinary point of view, YOON reimagined Los Angeles Lakers and Brooklyn Nets apparel. The collection includes playful, seasonally-appropriate (insulated) trousers inspired by the tearaway basketball warm-up pant, form-fitting long-sleeve tops that revisit classic NBA jerseys and two jackets, both presenting unapologetic team word marks, a true ode to the 90’s.
To accompany the collaboration, YOON re-imagined the iconic NIKE DUNK with AMBUSH® approach; inspired by Japanese bike, car and truck culture, the shoe is given an elongated and heightened form — with Swooshes extending beyond the heel like bike pipes.