February 29, 2024
Reigning Champ is a Canadian-based athletic wear label founded in 2007 by current CEO Craig Atkinson. One of Reigning Champ's most important brand attributes is its ability to create its own cut-and-sew signature fabrics at its Vancouver factory, emphasizing rugged construction created for comfort. Unlike competitors, Atkinson and Reigning Champ defy marketing flashes and niche attempts to grab attention, instead focusing all of their energy into their product itself. It's this quality-first mindset and “respect the details; master simplicity,” ethos that has allowed Reigning Champ to continue producing the very best of fabrics for pieces that are truly a joy to wear.