Last year, Nike invited locals in New York City, London, Paris, Seoul, Shanghai, and Tokyo to design their own Nike Air Max inspired by the uniqueness of their communities. From these “On Air” workshops, 18 finalists were chosen based on the creative executions of their designs. The public then voted on six winners, one per city, which included Gabrielle “Gaby” Serrano from NYC.
Serrano chose an Air Max 98 and called it “La Mezcla,” which is Spanish for “mixture.” “I knew I wanted the shoe to highlight the diversity of my community,” she says of the concept. “My design is about the people who make NYC what it is, through colors and materials that represent different skin complexions, the Statue of Liberty, the concrete jungle and the water surrounding NYC.”
Nike Air Max 98 On Air - 'La Mezcla'
Release Date: Available 04/13/2019 at 9am CST online and at 11am CST at all locations